Starting a business in Cusco, Peru (ICPNA I-12)

Since I’m teaching about business in my current class at ICPNA, I decided to start a class project to open a coffee shop on the Plaza de Armas in Cusco. We already have a McDonalds in Cusco and will soon have a Starbucks, so let’s give them some competition.

Our fictional business will be a fancy coffee shop with yummie breakfast, snacks, etc. We will have wireless internet, friendly service and a hip atmosphere.

Here’s what I need from my team, that is, the class:

  • Ideas for names.
  • Ideas on how to set the place up (decorations, themes, uniforms, ….)
  • What kind of things we will sell.
  • Legal stuff: how to set up a legal entity (EIRL, SA).
  • Financial plan and accounting policies. Let’s not get in trouble with SUNAT or my uncle Alan Garcia.
  • Marketing plan.
  • A good location in anywhere in beautiful downtown Cusco Peru.
  • Employees, employee manuals, policies, procedures, …
  • Ideas on how to reward our employees.
  • Policies / ideas to prevent theft from customers and employees.
  • Suppliers: where to get good food, coffee, drinks, ice cream,…. Also furnishings and furniture to open our place.
  • Lobbyist to have lunch with the mayor and governor of Cusco once a month.
  • Business plan.
  • Exit strategy, meaning, what to do if our business doesn’t work out.
  • Any other advice or items I’ve overlooked.

Write at least 2 or 3 comments before the end of our class next Friday 9/26!!!! Any thoughts and ideas are welcome, explain/justify your ideas.

Ward

My I-12 class at ICPNA

My I-12 class at ICPNA

21 thoughts on “Starting a business in Cusco, Peru (ICPNA I-12)

  1. Hello teacher Ward, this project is great. I hope my ideas will help you.It is about the name.I think it could be something that join both language, for example: “COFFEE WASI” it means LA CASA DEL CAFE.
    And the slogan could be “COFFEE CAN MAKES YOU FEEL GOOD WHEREVER YOU ARE”.
    Well, you want ideas if it won´t work. I think my dear teacher you have to be positive, your mind is your power to succeed, come on! you can if you really want. Think about problems just when they come.It is my advice.

    I´m sure you´ll be fine. Believe me.

    bye.

  2. Hi! Teacher Ward

    I can´t think of any good name … it´s really hard but I think that a good location for that kind of business is the ,main square or some place near there.

    If you want to have many customers I think you should have good publicity by making comercials on the main channels.

    I hope this information help you.

  3. Well Teacher, This is Brian!!
    For Me a nice name for this coffee shop would be Sweet Caffeti!!
    This coffee shop would be located on the main square in “Portal de Panes”, where most people can see this place easily.
    *Something that waiters and waitress will dress would be a cool uniform, that contein a nice cap, and all the stuff would wear white t-shirts, that would be how most people see the quality that our coffee restaurant will have. People who would work with us should be from 18 to 25 years old.
    *We would hire a security who can take care of the place, the door and everything we have there.
    *Also we can install some cameras that record everything that would happen on our place.
    *For making famous our coffee restaurant, We would put some propaganda on the bus stops wich is famous, in the airport, and also in TV, Radio and Internet (We can create a web-site).
    *If Our Local does not work out anymore, we can look up for help, or to make an aliance with some international restaurants to hel ups..!!

    I Hope You read my ideas
    Brian Vera
    I-12
    ICPNA

  4. Hello teacher ward , these are my ideas….
    I think that many employees see in the personal recognition something that is more important and stimulating,too than the money.

    – The owner should have an indirect influence on their employees instead of demanding certain performance. On the other hand you can show them that you feel pleased for everything they have done and how it helps increasing and improving the business.

    – If our business doesn´t work well I think that we could create more value to our business and more input when we expanded our business by offering more services associated with others such as for opening a bar at night for the presentation of music groups for weekends or creating entertaining games for young people who will come frequently to local, I think that in this case, the inversion would be low because the other part would be committed to the business, too. And when the business is stable is the time when we may sell.

    – I think that many investors pefer to invest their money in projects that are already in operation this way they are sure that the business is profitable , then we can offer it to other investors .I believe that many of them almost always offer an intersting amount of money …

    I appreciate very much you read my ideas that can help you to start your own business, DON´T WORRY !… I am sure that the business will be a success , believe me…
    bye teacher .

  5. hello teacher ward,when i work very hard I don´t have good ideas but I gie you some suggestions for open your our bussines I hope you can help.

    *open a new bussines need the original name for example if is a restaurant you put “THE FOOD OF THE INCAS ” or if is a bar you put
    “pacha mama”is quechua word madre tiera
    *another suggestion are the location is better to open (restauan or bar) near the mean square or the principal avenues like sol av. becouse you have more oportunity for income more customers

    * you have best service to your customers for example in on price you

    * for your employees it is necessary that you give extra money for incentive for work better for you. well not necessary money another things like vacation, free times when they need.

    *another is to give a good treatment for your employees becouse if you ive a good treatment they will work better, with a lot enthusiasm and you don´t have any problems with your employees.

    well I think that all this suggestion can help you it is necesary to be consentrate in a in all thing that you do.

    thank you very much for teach us this month and sorry for all the moments that we did it happened bye teacher and hope that you teach us in the next month you are good teacher.

    greeting to his wife and care your pets I don¨t remenber their names

    bye teacher
    hiromy caceres lopez your student that always make you renege

  6. Hi! teacher Ward these are my ideas to help you to open your own business:

    First, the coffee shop has to be in the main square or any place near there.

    Then, the things that we will offer could be coffe, ice creams, some peruvian food on day for the tourist and latin people or people that want to eat and also at nights we can sell some kind of drinks with good music.

    The waiters or waitresses have to wear black or white t-shirts with slogans with the name of the coffee shop or something like that to identify the business.

    The name mmmmmm the name … mmmm I don´t think any good name because it´s too hard for me jajaja.

    Before we open the business we have to go to registrate the business and know what are the requirements that we need to open the coffee shop or something like that.

    For the publicity of the business we need some commercials on the main tv channels and on the internet too for example we can create a web site for reservations and for the publicity.

    Well that are all my ideas I hope they could help you to open your own business, but teacher relax, take it easy, I´m sure the business will be great and success and then finally you can be rich !!! jaja

    By: Rándyk Guzmán

  7. Hello teacher Ward this is Elizabeth!!!
    well i will give some ideas for your coffee shop, the ideal name could be “the ancient coffee”, this coffee shop should be located in the main square or near there, about the decoration it can be with tipycal things of our ancenstors, the walls can be like the inkas walls with trapezoidal niches ans the tables and sits have to be rustic.
    Your Employees (waiters and waitress )will dress a cool uniform, that contein a nice cap, all the stuff would wear white shirts(with someting tipycal blanket of cusco),and black pantsin order to most people see the quality that our coffee restaurant will have.
    People who wants to work with us should be from 18 to 25 years old, if we want that our bussiness succed the employees has to have initiative, charisma, good communication skills innovative, optimistic and honesty.
    if we want to have a lot of costumers probably we can do “Happy hours” like mama africa on weekends afternoons(Happy Weekends) we can offer them pay one and get two something like that. and for the marketing of our coffee shop we can use the tv , radio, full-page ads,billboards, flyers also we can invite them a free samples of our deliciuos coffee.
    I hope that my ideas could help you if not just tell me and i will help you again. bye my dear theacher Ward see you soon……….

    from Elizabeth Ito Rivera

  8. Hi teacher!
    How are you doing?
    i think it sound better if a said:
    wAzZuP??hehehehe
    just kidding***

    😀

    I really do not have many ideas
    …………well ……………

    I really don’t have ANY ideas ….
    because i am not such a creative girl.
    I guess that the ideas my partners have posted
    are really helpfull and creative
    teacher
    Your idea about the hip place sounds good
    I have never helped anybody in something like this
    so I don’t have experience in this kind of stuff
    and just wanted to let you know that
    I am really sorry about that

    ^_________^

    bye teacher!!
    C U next…………!!!
    take care of your self 😀

  9. hi teacher about this project i was thinking about the alertnessut of the coffe shop. We need to put cameras, one or two for the cashier and approximately two or three in the restaurant to see how people is working and to see the class of attention that clients are receiving and also to improve this attention anothe thing that we should do is a type of strategy to attract more clients , for example offer more regular coffee if someone ask for more coffe we just give this person coffe without charging and to do a very cozy decoration where the people could feel like in home with a good attention and a good coffee and also different varieties of desserts cakes, etc so that way we can make a difference with the different coffees that exist in cusco.

  10. Well teacher actually I can´t say a good name for the coffee but I think that we could make a thematic coffee, I mean we could make a coffee related to soccer, or something attractive.

    We can sell coffee of all the varieties and also some ideal cakes or pies to eat them with the coffee and to attract the people we can make crazy promotions.

    In order to cause that this works first we must make a study of market (this told me a friend who study business) then we must think how to form our society, this will depend of the number of people in the business for example if the owner is more than one person we can form a Commercial Society of Limited Responsibility (S.R.L) or if the owner is only one person we can create an Individual Company (E.I.R.L) or also even can create an Open or Closed Anonymous Society.

    We can rent a local in the main square or near. For the employees the policies must be hard and by this way we can prevent inconvenient in the future.

    Finally I have to say that to make anything good we just need the desire to do it.

  11. hello teacher ward i have some ideas for your coffee shop :
    -first you need to find a place in the center of the town .
    -second you can buy coffee fromquillabamba bcouse is good .
    -you can hire people with experience and they can wear typical cloths.
    -you can decorate the place with a inka style like:
    .inka´s arms, typical mantles,ceramics .
    -you need a big tv where the customers can watch the soccer games or other things or have good music that combine with the decorate of the place.
    -you must hire a fiendly staff.
    -is important have differents kinds of snacks with tropical flavor .and some of fat food.
    -maybe have specials days and food .
    -the last advice for you teacher is make a party for the inauguration of the coffee shop and call to friends and and students .
    well teacher i thing that this letters can help you see you next.
    don´t worry be happy.

  12. hello teacher WARD

    I like to recoment my accountant, because he is very professional and knows alot about the bussines, his name is Victor Orellana and work in front of the SUNAT. If you like to start your bussines you need a documents and register your coffee shop on SUNAT, it is important.

    I have some ideas for the name: for example “MISKY” or “CUSCOFFEE”

    I think that you will have a very nice coffee shop and they will be famous

    good bye teacher and take care

  13. Hello, teacher Ward this is luzvenia
    Ithink open a business in Cusco is a good idea because Cusco is a tourist city.For me the coofee shop must have
    a original name ,for example SUMAQ LLAQTA or MISKI
    WASI.
    The place could be in Urubamba because is a good place
    to spend your time and to relax.
    In my opinon the uniform must be traditional and formal,
    is important that the employees have a good treatment to the customers because in there is success,also offer differents kinds of food,drink.
    All depend of your determination,
    everthing is gonna be good.
    I hope to could help you
    bye
    see you soon
    LUZVENIA

  14. hello teacher ward

    well i think the best name for your coffee shop is “inca´s coffe” or “house of the coffee”. I recoment you that your coffee shop can located in the main square, well you need legal documents for star your bussines and need to register those documents to the SUNAT well i think that i give you a good advice.

    i hope that my ideas help you in your coffee shop

    well good bye teacher .

    karen rivera
    I-12
    ICPNA

  15. Ward — This is an excellent real-life project for your students. Peruvian coffee is superior to that of McDonald’s, and a Peruvian coffee shop deserves to be on the Plaza de Armas (unlike Starbucks, which is an American conglomerate). I believe your students should highlight those points in their project — they are selling points, IMO.

  16. hi ward,
    how about ‘w&p’s cafe, y nada mas’, for once i’d like to walk into a coffee shop, and just get a darn cup of coffee, here’s what you see in the srabucks menu:
    TALL GRANDE VENTI CAFFEE LATTE CAPPUCCINO CARAMEL MACCHIATO CAFFE’ MOCHA WHITE CHOCOLATE MOCHA CAFFE’ AMERICANO VANILLA LATTE CINNAMON DOLCE LATTE SOLO DOPPIO ESPRESSO ESPRESSO MACCHIATO ADDITIONAL ESPRESSO SHOTADD FLAVORED SYRUP SILK SOY BREWED COFFEE FRESH BREWED COFFEE FRESH BREWED DECAF COFFEE ICED BREWED COFFEE ICED COFFEE CON LECHE TAZO CHAI LATTE TAZO HOT TAZO SHAKEN ICED HOT CHOCOLATE VANILLA CRÈME CARAMEL APPLE CIDER CHILDREN’S SPECIAL FRAPPUCCINO BLENDED COFFEE TALL GRANDE VENTI COFFEE or COFFEE LIGHT MOCHA or MOCHA LIGHT CARMEL or CARMEL LIGHT JAVA CHIP or JAVA CHIP LIGHT FRAPPUCCINO BLENDED CREME ORANGE CREME DOUBLE CHOCOLATE CHIP BLACKBERRY GREEN STRAWBERRIES AND CRÈME VANILLA BEAN TAZO GREEN FRAPPUCCINO JUICE BLENDS TANGERINE POMEGRANATE WHOLE BEAN LATIN AMERICA BREAKFAST BLEND LIGHTNOTE BLEND COLOMBIA NARINO SUPREMO GUATEMALA ANTIGUA HOUSE BLEND DECAF HOUSE BLEND AFRICA/ARABIA GOLD COAST BLEND KENYA ETHIOPIA SIDAMO KOMODO DRAGON BLEND DECAF KOMODO DRAGON BLEND WHOLE BEAN MULTI REGION BLENDS CAFE VERONA DECAF VERONA GOLD COAST CAFÉ ESTIMA LIMITED AVAILABILITY RARE AND SEASONAL OFFERINGS FINCAS DE CHIAPAS TERRAZA BLEND GAZABO BLEND ANNIVERSARY BLEND CHRISTMAS BLEND VIVANNO nourishing blends ORANGE MANGO BANANA CHOCOLATE
    yipes!
    el kibitzer

  17. Thanks for the comment “el kibitzer”. I like your idea, all the trendy special coffees aren’t my thing either. Just give me a good cup of real Peruvian coffee, hot and strong!

  18. HELLO Teacher, i hope that i can help you, well about you}r business I think that you choise a good name an original too (like Accchita coffe jjee; well is one idea) but i think the name of the business not is the important, the point is the people or what kind of custumers would you like to have local people or foreign people, and other is the location, well acording this you must to decorate the place of business.
    for end left me give you a profesional suggestion, well make sure to do a market investigacion about the products or servicies that you want give; before to star you own business.just try my friend and good luck

  19. Hello teacher..
    I don’t have many things to say, but.. I really need the extra points.
    To start a business like a restaurant you need a name of course, it may be.. MAMA VICKY, it always works, also you can choose a good place, near to the main square perhaps or in the downtown, you have to decorate it with ethnic things, the chairs or the tables can be of wood or something like that, of course you have to have a good cheff, and a nice service staff.. well teacher that all I can tell you.. because our class is going to begin, and i want to be on time!!

  20. Hi teacher ward.
    If we decide to open a new coffeeshop, this have to be on the main square, I thinks that the name could be in quechua por example”sumaq miski” well is one idea. This place must be nice, confortable, friendly and cheaper, where all can go such as a local people as foreing peolpe and interchange ideas and customs. the local must be light and big where there is fine music, and the employees must be trustworthy and has charisma, I think than should wear a funny uniforms and confortable.

    we should offer a good food, fast food, drinks, coffee, all kind of cake after that we go to sunat for register our local and get a RUC and get a Hability in the municipality.

    about marketing plan, i think tha we could give informations through of the radio, internet, flyers, and full-page ads also we could make some agreements with other business
    I hope tha my idea help you. thanks teacher good luck! Mirtita

  21. DEAR TEACHER WARD
    I HOPE THAT THIS MONTH IS VERY FUN WITH SOME CRAZY STUDENT, TWO MONTHS AGO I SEND YOU SOME IDEAS ABOUT HOW OPEN NEW BUSSINES IN CUSCO.NOW I HAVE ANOTHER IDEAS BUT SMALL THAT CAN HELP YOU
    FIRST: HOW BUSSINES DO YOU LIKE TO OPEN?
    I THINK THAT AN AGENCY IS A GOOD BUSSINES.
    THE NAME OF THE AGENCY TO BE ORIGINAL OF CUSCO FOR EXAMPLE
    “ROUTES OF THE SUN” OR “RUTAS DEL SOL” IF IS IN QUECHUA LANGUAGE IS BETTER.
    SECOND: LOCATION IT IS IMPORTANT TOO,AROUND THE PLAZA DE ARMAS IS EXCELENT FOR ME BECOUSE MANY TOURIST WALKING AROUND.
    THIRD: GETTING STARTED WITH THE BUSINESS NEED TO MAKE SOME OFFERS JUST GETTING STARTED,AND OLSO THE CREATIVITY IT IS NECESSARY .
    THAT ALL TEACHER THANK YOU FOR TEACHING US THIS MONTH GOOD LUCK FOR ALL YOUR BUSSINES THAT YOU PLAN.
    YOUR STUDENT HIROMY

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