Since I’m teaching about business in my current class at ICPNA, I decided to start a class project to open a coffee shop on the Plaza de Armas in Cusco. We already have a McDonalds in Cusco and will soon have a Starbucks, so let’s give them some competition.

Our fictional business will be a fancy coffee shop with yummie breakfast, snacks, etc. We will have wireless internet, friendly service and a hip atmosphere.

Here’s what I need from my team, that is, the class:

• Ideas for names.
• Ideas on how to set the place up (decorations, themes, uniforms, ….)
• What kind of things we will sell.
• Legal stuff: how to set up a legal entity (EIRL, SA).
• Financial plan and accounting policies. Let’s not get in trouble with SUNAT or my uncle Alan Garcia.
• Marketing plan.
• A good location in anywhere in beautiful downtown Cusco Peru.
• Employees, employee manuals, policies, procedures, …
• Ideas on how to reward our employees.
• Policies / ideas to prevent theft from customers and employees.
• Suppliers: where to get good food, coffee, drinks, ice cream,…. Also furnishings and furniture to open our place.
• Lobbyist to have lunch with the mayor and governor of Cusco once a month.
• Business plan.
• Exit strategy, meaning, what to do if our business doesn’t work out.
• Any other advice or items I’ve overlooked.

Write at least 2 or 3 comments before the end of our class next Friday 9/26!!!! Any thoughts and ideas are welcome, explain/justify your ideas.

Ward

My I-12 class at ICPNA